commentary currency

The IPL is an amazing venture. Though much has been written about about its pros, cons and con artistry, my issue is with the bastardization of cricketing language as we know it.
A sixer is a DLF maximum, a catch is a karbon kamaal catch and pretty much anything qualifies as a citi moment of success, including the time Ganguly tried to take a quick single and was run out or Laxman attempted a hoick over long leg six and was caught at first slip.
In fact I would not be too surprised to hear commentators say this next.
Ultratech cement number 4 attempts a dlf maximum but a superb karbon kamaal from mountain dew number 23 has given the royal challengers a citi moment of success.
WTF!!!!!
Whats next? Tata nano singles, Run out Reliance, victoria's secret bouncers, even the government might jump in with GOI ducks, Ford stumped and so on...perhaps a viewsandabuse hit wicket.
I have heard rumours of commentators taking special orientation classes to unlearn IPL lingo for other cricketing series. One cannot have Ravi Shastri at the Oval during the Ashes saying "thats a citi moment of success." Especially when its sponsored by Barclays!
While drinking at "The Old Goat' pub the other day, I overheard Danny Morrison and Ian Bishop (respect) saying that there is a box of lights in the commentary box, each pertains to a different sponsor capturing the moment and lights up to remind the commentators to use these phrases.
In fact one would not be surprised to know that the commentators get extra bucks everytime one of these phrases is used. This is how Harsha Bhogle kicked Michael Kasprowicz in the nuts and had his woven hair ripped out.
And Laxman Shivaramakrishnan needs to pay off those gambling debts it seems. Reminds me of a line in Oye Lucky, Lucky Oye, where a reporter keeps saying sansanikhej over and over.